What is: Amazon Barcodes

Amazon barcodes, also known as Amazon Standard Identification Numbers (ASINs), are unique identifiers assigned to products listed on the Amazon marketplace. These barcodes play a crucial role in ensuring accurate product identification, inventory management, and seamless order fulfillment on the platform. In this article, we will delve into the details of Amazon barcodes, their types, and how they contribute to the success of sellers on Amazon.

Types of Amazon Barcodes

There are two main types of barcodes used on Amazon: UPC (Universal Product Code) and EAN (European Article Number). UPC barcodes are primarily used in North America, while EAN barcodes are more commonly used in Europe and other parts of the world. Both types of barcodes serve the same purpose of uniquely identifying products, but they differ in terms of their structure and the information they encode.

How Amazon Barcodes Work

When a seller lists a product on Amazon, they are required to provide a unique barcode for that product. This barcode is then associated with the product’s ASIN, which acts as a unique identifier for the listing. When a customer searches for a product on Amazon, the platform uses the ASIN to retrieve the relevant listing and display it to the customer.

What Is: Amazon Barcodes

Amazon barcodes also play a crucial role in inventory management. When a seller sends their products to an Amazon fulfillment center, each product is assigned a unique barcode. This barcode is scanned when the product arrives at the fulfillment center, allowing Amazon to track the inventory levels and ensure accurate fulfillment of customer orders.

Benefits of Using Amazon Barcodes

Using Amazon barcodes offers several benefits to sellers on the platform. Firstly, it ensures accurate product identification, reducing the chances of listing errors and confusion among customers. Secondly, barcodes enable efficient inventory management, allowing sellers to track their stock levels and replenish inventory in a timely manner. This helps prevent stockouts and ensures a seamless shopping experience for customers.

Furthermore, Amazon barcodes contribute to the overall visibility and discoverability of products on the platform. When a customer searches for a specific product, Amazon’s search algorithm takes into account the product’s barcode and other relevant factors to determine its ranking in the search results. By optimizing their barcodes and product listings, sellers can improve their visibility and increase their chances of attracting potential customers.

Optimizing Amazon Barcodes for SEO

As a seller on Amazon, it is important to optimize your barcodes for search engine optimization (SEO). This involves using relevant keywords in your product titles, descriptions, and other metadata to improve your product’s visibility in search results. By conducting keyword research and incorporating high-volume keywords into your barcode and listing, you can increase the chances of your product appearing in relevant searches and attracting more customers.

Additionally, it is essential to ensure that your barcodes are accurate and up-to-date. Any discrepancies or errors in your barcodes can lead to confusion among customers and hinder the success of your listings. Regularly reviewing and updating your barcodes can help maintain the accuracy and integrity of your product data on Amazon.


In conclusion, Amazon barcodes are essential for accurate product identification, inventory management, and improved visibility on the Amazon marketplace. By understanding the different types of barcodes and optimizing them for SEO, sellers can enhance their chances of success on the platform. It is crucial to stay updated with Amazon’s barcode requirements and best practices to ensure seamless order fulfillment and a positive shopping experience for customers.

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